Utilize Alternative Data for Competitive Intelligence

How alternative data lets you track you competitors
Derive Alternative Insights From Marketplace Dynamics

Information is key to success in analyzing competitive intelligence and gaining an edge to stay ahead. Alternative data provides crucial insights and uncovers business strategies via multiple sources and across various industries

Tracking Hiring and Expansion

Since most corporate expenditure is spent on employment, job listings data allows you to get inside the heads of your competitors’ management. You can track if they are expanding or contracting. Analyze what skill sets they are investing in, or even geographically where they are growing.

Tracking Product Pricing

Track product pricing on a daily basis for individualSKUs to benchmark your own pricing against competitors.

Tracking Location Growth

You can analyze where competitors are expanding relative to your own locations. Use the radius function to quantify overlap. Map location data to demographics such as population or weather data in real time.

Tracking Reviews on Competitive Products

You can study reviews by customers left online for competitors’ products. Analyze user feedback including the raw review text. Use review volume as a proxy for product sales.

Tracking Employee Sentiment

Employees typically know good or bad news before anyone else. Track individual employee reviews for your competitors. Read each review down to the text by job position and location.

Tracking R&D

Analyze what technologies your competitors are working on via public Github commits.

Tracking User Engagement

Track the traffic for individual channels on streaming apps on an hourly basis.