View the loans that are offered by the Peer to Peer platform Lending Club. Lending Club is an online lending platform which is not only beneficial for the borrowers but also investors. Borrowers are provided with low fixed rates, while investors earn attractive risk adjusted returns. The interest rates on personal loans via this P2P platform is significantly lower than the interest rates at traditional bank loan programs. Users will be able to track the demographics of the borrower, as well as information about the loans such as it’s interest rate, principal, and maturity.

Here is the link for

View the count and ratings of apps that are available on google play. Users will be able to track how well or poorly an app is doing over time as well as view the highest ranked apps. The metrics that are available in this dataset are the rating, rating count, downloads, as well as the number of 1-5 star reviews.Tracking the number of reviews shows you how often an app is downloaded. The more people download an app, the more it is reviewed. tracking the review score tells you the quality of the app. Companies that make good apps

View the ratings of mobile apps that are available in the Apple app store. The metrics that are available in this dataset include rating, rating count, app version, as well as the app’s price. Tracking the number of reviews shows you how often an app is downloaded. The more people download an app, the more it is reviewed. tracking the review score tells you the quality of the app. Companies that make good apps often do well as consumers shift from computers to mobile.

Here is the link for the documentation on the columns for this dataset: Columns Definition

Due to its huge user base, Facebook provides many insights on how consumers interact with a company’s brand. You can track how many people are liking a company’s page over time. Here’s an example of Walmart:

You can also track the number of people talking about a company’s page on a daily basis: (Tesla)

This is useful for tracking news, such as scandals, as Facebook users may know about an event before the media and subsequently the general public, especially for smaller companies. The actions that are counted towards ‘People Talking About’ are the following:

• Like

View the number of times any of a company’s urls have been shared through various social media channels such as Facebook, Linkedin, Google Play, and Pinterest. The number collected is cumulative.

Here is an example of the cumulative count of Facebook share counts for Apple over time:

Here is the link for the documentation on the columns for this dataset:Columns Definition