Alternative data use cases for investors in private markets
Get a God’s Eye View of Private Markets with Alternative Data
As business activity comes online, new data trails are left behind. Savvy growth equity investors use this alternative data to plug the information gap between public and private markets. Read on to find out how Thinknum’s alternative web data can help you track business activity like never before.
Track Employee Headcount at Drone Delivery Startups
Drone Delivery: Take-Off or Hard Landing?
To proxy for employee headcount, use the aggregated number of LinkedIn profiles that list a company as their employer. Compare competitors’ headcount, or track corporate expansion and layoffs, all in real time.
Compare Job Listings at Sales
Sales SaaS: View Competitors’ Job Listings
Savvy investors look to hiring data as a valuable leading indicator of future corporate performance. View the number of open job listings at Insidesales.com and Salesloft.com in real-time, for example. Filter to gain in-depth competitive insights into specific market, location, and job categories.
Track Product Pricing at Cannabis Upstarts
Cannabis Industry: Track Average Online Prices Over Time
View and compare thousands of retailers’ pricing trends. Track changes in the number of discounted items, as well as the percentage discount daily. Use retailer-listed products and discount prices to derive trends in companies’ pricing strategies.
Rank App Reviews for Cash
Cash Rewards: Track App Ratings for Major Rewards Companies
As businesses go mobile, analyze real-time user engagement data from mobile apps and social media.Rank competitors on their number of app reviews and ratings.
Track Active Users in the Payroll & Compliance Industry
Payroll & Compliance: Track Active Users and Membership Growth
Thinknum’s Traction dataset is comprised of idiosyncratic metrics harnessed from corporate websites. It tracks user activity for Deel by indexing the number of registered and concurrent users on its website, giving investors a real-time view of who’s winning in the payroll and compliance industry.
Compare Web Traffic for Social Media Management Platforms
Social Media Management: Track Real-Time Web Traffic
Track the number of visitors for specific online channels and websites. Identify topics and products that capture users’ interest. Access historical web traffic data - including monthly pageviews, monthly unique visitors and average page views per user - to see who is winning the war for eyeballs in a given industry.
Analyze Product Reviews for Skincare Brands
Skincare Brands: Analyze Products Winning Customer’s Hearts & Minds
Retail brands are increasingly disrupting traditional business models by focusing on direct communication with customers. Customer feedback reflects not only product quality, but also how brands position themselves and deliver goods and services to their customers.
Track Social Media Traction for EdTech and Recruiting Firms
EdTech and Recruiting Firms: Leverage Social Media Engagement Trends to Analyze Brand Value
Track real-time engagement for specific companies or brands across major social media outlets including Facebook, Instagram, and Twitter. Facebook ‘Likes’, for example, measure popularity and are a good indicator of shifting tastes and market movements.
Stay Ahead of Auto Industry Trends with Car Inventory Data
Auto Industry: Track Car Inventory in Real Time
Our car inventory dataset tracks the daily inventories of all major online dealerships through each vehicle’s unique VIN identification number. Users can filter by brand, year, car model, location and other attributes to predict car sales in real time.
Visualize Store Locations in the F&B Industry
Our Store Locations dataset allows users to compare brick-and-mortar locations across companies in a user-friendly map - a powerful tool for lead generation, competitive intelligence, and more. As the food delivery wars heat up across New York City, for example, map the restaurants that partner with each player to understand where competitors are fighting for market dominance.